May 2016
Editor’s Note
The goal of this newsletter is to present good ideas, mixed in with a little bit of fun in an easy to read format. So look it over, then get back to doing what you do best – practicing law.
Please feel free to email me any ideas or discussion topics for future newsletters. Thank you, Jim Slater.
Attorney Spotlight
Attorney: Gregory P. Oliveros
Name of Law Firm: The Oliveros Law Group
Market: Portland, Oregon
Contact Info: Phone (503) 335-3800 | E-Mail [email protected]
Quote: The primary focus for criminal defense lawyers is making money. We have to pay for office space and staff. We’d go out of business, if we didn’t make money.
Marketing Idea
Basketball caps are a popular way to market your law firm. When you emboss the 1-800-CRIMINAL Defense Attorney logo on the front and your law firm’s name on the band on the back of the hat, you create a walking billboard.
You can then hand them out at community events, from your office and to vendors around the courthouse. They tell potential clients what you do and how to reach you. You’ll be amazed how just this simple idea generates new leads for criminal cases.
Hints & Tips
How to Tell if Someone is Telling the Truth or Lying
People have tells when it comes to speaking the truth or lying. Here are a few non-verbal ques you can look for to help determine if you are dealing with an honest person or not.
TRUTH: generally if a person moves their eyes to their left and up after being asked a question, they are telling the truth. It is a sign that they are forming their answer from a past memory. So when you read the person’s eyes from your perspective, they would move to your right and up.
LIE: if a person looks to their right and up, it suggests they are making up images and scenarios to tell you. This is a strong indication that he or she is lying to you.
So, the next time you ask a potential client if they have money to pay for a criminal defense attorney – wait and see if they tell you a lie or the truth.
This Month in History
{Source: http://www.thepeoplehistory.com}
- 1881 American Red Cross Founded
- 1895 Playwright Oscar Wilde was found guilty of gross indecency in London and sentenced two years of hard labor.
- 1923 First Le Mans 24 hour race
- 1924 J. Edgar Hoover is appointed by President Calvin Coolidge to be the Sixth director of the Bureau of Investigation (BOI) name changed in 1936 to the FBI.
- 1925 A high school science teacher, John T. Scopes, was indicted for teaching the theory of evolution in his classes, as the Tennessee state law prohibits the teaching of evolution in public schools.
- 1930 Hoover Says, ‘Stock Market Crash is Temporary Setback’
- 1932 Al Capone begins life as convict #40886 in Atlanta Federal Penitentiary serving 11 years for Income Tax Evasion.
- 1940 Nylon stockings from DuPont (Nylon invented in 1935 by Wallace Carothers) went on general sale for the first time in the United States.
- 1942 Bing Crosby records the world’s top selling record White Christmas.
- 1954 The United States Supreme Court ruled unanimously in Brown v. Board of Education, ruling that racial segregation in public educational facilities is unconstitutional.
- 1961 Alan B. Shepard, Jr. becomes the first American in space.
To Advertise or Not to Advertise
Your best advertising is still broadcasting your message on television. Sight, sound and images create an emotional response. Why? Because, your message is delivered directly to your clients’ homes on programs they selected. Your return on investment is higher with broadcasting.
Contact us today to learn more about our preferred advertising agency, On Target Media Inc. Combined, they have over 30 years of proven experience helping attorneys turn leads into profit.
About 1-800-CRIMINAL
We are building a network of exclusive criminal defense attorneys across the USA and Canada. With branding assistance and media production to help our lawyers succeed, we aim to become a nationally recognized brand. Like 1-800-FLOWERS, it will become a brand the public knows and trusts.
Jim Slater, VP-National Marketing, 1-800-CRIMINAL
Cell (702) 279-1824 | Fax 702-442-7704 | [email protected]
3223 East Warm Springs Road, Las Vegas, Nevada 89120
TO BE REMOVED FROM THE 1-800-CRIMINAL NEWSLETTER LIST, PLEASE E-MAIL [email protected]
July 2016
Editor’s Note
The goal of this newsletter is to present marketimng ideas, mixed with a little bit of fun in an easy to read format. So look it over, then get back to what you do best – practicing law. Feel free to email me any ideas or discussion topics for future newsletters. Thank you, Jim Slater.
Attorney Spotlight
Attorney: James R. Amarosa II, Esq.
Name of Law Firm: Amarosa Law Firm P.A.
Market: Tampa, Florida
Contact Info: Phone (813) 251-0700 | E-Mail [email protected]
Quote: Be a great lawyer and your money will come; worry about your money, and worries will come. Criminal Defense is all about being the best, winning cases that you never thought you could, having prosecutors want to call or email you with offers or resolutions. Just take the time to be the best defense attorney in your court house and your business will increase tenfold.
Marketing Ideas from James Amarosa, Esq.
Again the best marketing is word of mouth from the clients that were treated with professionalism and “feel they beat the rap.” However, in today’s competitive market that is not enough. One must use other means to generate cases. I use 1-800-CRIMINAL as a tombstone ad and I use direct mailings for every client that gets arrested in my county. I use t-shirts with 1-800-CRIMINAL and the Amarosa Law Firm logo, as well as, on post cards. Another great marketing piece I do is send letters to large firms in my jurisdiction that do not do criminal defense. Nothing makes our firm stronger than a great referral from a 200 year old law firm.
New Attorneys to the 1-800-CRIMINAL Network
Zachary J. McCready Phone (562) 364-7350 | E-Mail [email protected]
California: Orange & Southern Los Angeles Counties
Budigan Law Firm Phone (206) 284-5305 | E-Mail [email protected]
Washington: King County (Seattle)
C Wallace Coppock Phone (707) 478-2012
California: Sonoma County
Hints & Tips
Years ago I managed a team of twelve people. Three were men and the rest were women. I’ll admit to being a guy and not really good at reading women. So to get help, I spoke with a Social Worker and Counselor. She said reading women was easy. Ugh?
Look at a woman’s finger nails. Women are busy with friends and family, husbands or dates, and with work and social engagements. So, the key to a woman’s attitude is her finger nails.
If they are done nicely, no matter how frantic her life, she’s handling it and in a good place. If however, the finger nails are a mess, no matter what she says, give her space. She’s not taking enough time from her busy life to meet her personal needs. Approach with caution!
This Month in History
{Source: http://www.thepeoplehistory.com}
1920
With the ending of World War I a housing boom in Britain and the United States leads to an increase in home ownership.
The League of Nations is founded but the United States votes against joining.
Nineteenth Amendment to the U.S. Constitution is ratified on August 18, giving women the right to vote.
The Russian Civil war ends but the country struggles as a famine begins in 1920 and worsens the following year.
The Summer Olympics take place in Antwerp, Belgium and they emphasize reconciliation after World War I.
The 18th Amendment ( Volstead Act / National Prohibition Act ) goes into force at the beginning of the decade which in turn leads to increased black market alcohol that is sold in speakeasies and run by mobsters who pay off local politicians
The Palmer Raids lead to the arrest and deportation of 6,000 foreign aliens suspected radical leftists.
To Advertise or Not to Advertise
Outdoor advertising is one of the oldest forms of advertising and has withstood the test of time and technology. Outdoor advertising, like billboards, is a great way to display your advertising messages 24 hours a day, 7 days a week. On Target Media, Inc., 1-800-CRIMINAL’s preferred law firm advertising agency, has created some of the most memorable billboard advertising designs in the country. Talk to me if you are looking for outdoor advertising anywhere in the country. {learn more at www.ontargetmediainc.com/services/outdoor-advertising}
About 1-800-CRIMINAL
We are building a network of exclusive criminal defense attorneys across the USA and Canada. With branding assistance and media production to help our lawyers succeed, we aim to become a nationally recognized brand. Like 1-800-FLOWERS, it will become a brand the public knows and trusts.
Jim Slater, VP-National Marketing, 1-800-CRIMINAL
Cell (702) 279-1824 | Fax (702) 442-7704 | [email protected]
3223 East Warm Springs Road, Las Vegas, Nevada 89120
TO BE REMOVED FROM THE 1-800-CRIMINAL NEWSLETTER LIST, PLEASE E-MAIL [email protected]